Photo courtesy of the Devonshire Club
Aret Kapetanovic is the main woman behind the Devonshire Club’s success. Acting now as the Communication Director, formerly the Membership Director for this private members’ establishment, that opened its doors in the summer of 2016.
Aret is by far the longest running employee in the club because she was brought on board a year earlier, to aid the direction of the club’s target demographic. Focusing not only on influential men of the insurance, finance and legal district, but also on the powerful and often neglected women in this sector, resulting in over thirty percent of the members being female. This may be due to each room being designed from the tastes of one fictional female character – to enable that the music, restaurant menus and overall atmosphere caters to both genders.
Prior to working at the private members’ club located on Liverpool Street, it’s safe to say that Aret has had quite an eventful life. Achieving more accolades and career highlights in a short span of time, than most would achieve in a lifetime.
In her early life, Aret travelled between Richmond in the UK and Nigeria, because of her Hungarian father and Nigerian mother, who both happened to be in the Arts. During her adolescence, she was awarded British Junior Backstroke Champion, and in Nigeria she won ‘The Most Beautiful Girl in the World’ contest, and then went on to represent her nation at Miss World.
However, her musical roots gifted to her by her famous mother Patti Boulaye, and her grandmother, who she fondly remembers for introducing her to the likes of Billy Holliday, Nat King Cole and Louis Armstrong, was not lost. During her final year at the University of Westminster, studying Law, she got signed as a singer, and then songwriter, by Reverb XL and Song BMG, following her first performance at an open mic night, at the Hippodrome in the West End.
This resulted in performances inside the royal enclosure at the Chelsea Flower Show, for six years running. With her last live performance, Aret entertained Mario Testino at his private sixtieth birthday party, at the Chiltern Firehouse.
Taking a backseat from the stage, Aret fell in love with organising events, such as the planning of annual musical events for her mother’s charity, ‘Support for Africa’, at the Royal Albert Hall, to working on the Queen’s official Golden Jubilee party, and various other soirees at the House of Lords.
The former Membership Director at the Café Royal is focused on enhancing the experience that her clients have inside the former, eighteenth century East India Company warehouse and a large Georgian townhouse. One example of this is their live music evenings, because Aret believes that music can change an individual’s mood, and be incredibly visceral.
Aret describes the Devonshire Club as being ”aspirational, incredibly luxurious and a community”. Hence, why we are looking forward to welcoming our supporters to the Devonshire Club in February 2018.
Written by Elizabeth Pascka